All of this provides the opportunity to connect with millions of adolescent girls, in a way that has never before been possible. Over the next two years the partnership will reach 4.8m Indonesian girls with fun, nutrition-focused content created especially for them on Springster.
Farah Ramzan Golant, CEO of Girl Effect, said: ‘The power of digital cannot be underestimated. It’s where girls are, it’s where they go for trusted information, and it’s where great change can occur.’
‘We’re going to be tracking the power of nutrition and it’s effect on health, on well-being on safety and on education.’
Sarah Fountain Smith, Deputy High Commissioner to the UK, welcomed the launch, pointing out that its timing coincided with the start of the G7 summit, hosted by Canada and featuring for the first time a gender advisory council.