The power of an all-girls collective
Run by Chhaa Jaa, our youth brand in India, Bak Bak Gang is a celebration of girlhood. It is a place where girls can explore themes that are seen as taboo and learn useful knowledge that they can take into their lives.
Since its launch in 2019, Bak Bak Gang has grown to a thriving community of over 2,800 members who have shared over 75,000 comments.
Girls answer a series of entry questions to become a member of the gang, and once they’re in, they can join and drive moderated conversations around life, love, sexual health and more, all in a safe, open and non-judgemental space.
Creating a sisterhood
Despite many girls having access to a rich media landscape in India, they do not always find stories, spaces and role models that reflect their lived realities. The internet, which is often not built with girls in mind, can feel especially intimidating, unsafe and unwelcoming.
Bak Bak Gang is designed specifically to counteract the negative experiences and messages girls might face online by empowering them to explore issues together. Its trained moderators set an example of how members can engage with each other through their own interactions with members of the community.
As a member of Bak Bak Gang, Shivangi enjoyed being able to share with and learn from other girls like her, helping her feel less lonely and part of something bigger.