CEO of Girl Effect, Jessica Posner Odede, talked to Gigalife – Vodafone’s global newsroom and blog – about the power of technology to generate behavioural shifts and the reason why better listening leads to more meaningful change.

In the Q&A Jessica shares some information about her personal story and how, at Girl Effect, we’re using our insights about girls and behaviour change science to empower them on media and technology platforms to make positive choices about their health, their education, and their finances so that they can reach their potential.

“This is the first generation that is truly connected online. Through technology, girls can be heard, their voices and opinions can be counted in a way that wasn’t possible before, and they can access information that empowers them to make choices in their lives”, says Jessica.

Read the full Q&A here.