Indonesia, Southeast Asia’s largest economy, has some of the most worrying nutrition statistics globally. Poor nutrition among young people in particular is widespread – for example, rates of stunted growth due to malnutrition are incredibly high, at more than 36% (the world’s average is 25%). On the other hand, Indonesia’s digital landscape is fast evolving; 30% of the population accesses the internet through a phone and 130 million people use Facebook.
Opportunity to connect with millions of adolescent girls
This opens up an opportunity to connect with millions of adolescent girls where they are, on their phones, in a way that has never before been possible. The innovative partnership supported through funding by the Government of Canada will see Nutrition International and Girl Effect come together to create and disseminate nutrition specific content that girls will love and interact with.
Joel Spicer, President and CEO, Nutrition International, said:
“At Nutrition International, we strive to do development differently, to break down silos and work with innovative partners. This ground-breaking partnership with Girl Effect will reach millions of adolescent girls directly, on their phones, with the information and support they need to take their nutrition into their own hands. Knowledge is power, and this partnership is designed to empower girls across Indonesia to improve their nutrition, and their lives.”