Reaching girls at scale online
In an increasingly digital world, it is more important than ever to meet girls on the social platforms they’re using to reach them with the information they need on the topics that matter to them.
That includes getting the right SRH support. Teenage girls are more impacted by STIs and unplanned pregnancy than any other demographic, caused by a lack of knowledge, confidence and feelings of shame when it comes to the body, puberty and sex.
Girls are afraid to ask about and access services available to them because of the shame associated with pre-marital sex and the stigma of being seen at a health centre, meaning SRH services go unused.
By showing up on the platforms girls know and trust – now including TikTok – we can create online spaces where girls can grow their knowledge and confidence, to make informed choices and changes in their lives.
With two million girls already using Springster each year and more than one million messages sent to our virtual Big Sis chatbot, we are building trust and directing them to Marie Stopes South Africa’s clinics when needed.