Half of the people we surveyed in Addis and Amhara in 2017 think girls should be ashamed of menstruation. This negative attitude is most prevalent among men and people living in the Amhara region. Even 40% of girls think they should be ashamed.
Girl Effect’s research found that consuming a Yegna product in the past 12 months had a positive impact on this attitude among girls, boys and adults, and it has the strongest impact on girls.
Learn more about Yegna.
* In 2017, Girl Effect conducted our fourth audience survey in Addis and Amhara regions of Ethiopia. Between October and December, data from 7,019 girls, boys and adults was collected to find how many people Yegna is reaching, the experience of the Yegna audience, the impact of Yegna, and the media habits of our target audience.
We conducted regression modelling to assess impact: regression analysis allows us to compare those people exposed to Yegna with those that haven’t been exposed, taking into account the potential influence of other factors which may affect outcomes; including age, household wealth, level of education and access to other media.
Download the factsheet below for the latest Yegna data.