Girl Effect’s Chief Operating Officer speaks to Phoenix magazine about our work to shift global media preconceptions of girls.

Keep a girl in school for an extra year, delay marriage and parenthood, protect her from HIV and other sexually transmitted diseases – and watch the whole community benefit.

At Girl Effect, we know that if we transform the trajectory of girls in developing countries, life becomes better for everyone.

Chief Operating Officer Claire Tavernier tells Phoenix magazine that many negative practices around girls – from child marriage to FGM – are a result of deeply entrenched social norms about what is and isn’t expected of girls.

Read the full article Why Changing Stereotypes About Girls Unlocks Change for Everyone for how to make a difference with and for girls.