The event, which took place at the UN Commission for the Status of Women (UN CSW), was hosted in New York last week.

Speaking at the US Chambers of Commerce Foundation talk, Girl Effect’s Managing Director Howard Taylor explained what Girl Effect’s theory of change means to girls and women: Measuring Progress, Making It Count: Business Empowering Women and Girls.

More than 300 participants attended the event, including business leaders from Barclays, PWC and Pearson, as well as CSR leaders and foundations from Johnson & Johnson to Girls Who Code.

Howard explained that Girl Effect works on the demand side of development, unlocking change for girls by tackling the discriminatory social norms that hold them back.

In line with the measurement theme of the event, Howard also talked about our approach to evidence and data​.