Uniting girls and boys
Negative preconceptions of girls and boys during adolescence exist in many countries.
In Malawi, girls are taught to “avoid boys” after puberty, sexual relationships are expected and platonic relationships are often discouraged. If a girl becomes pregnant, she can face pressure to leave school, marry the father and take on the household chores.
And in Rwanda, stereotypes around what it means to “be a girl” can restrict their opportunities.
To help tackle this, Girl Effect produces content that helps challenge expectations between girls and boys.
Our youth brand in Malawi, Zathu, uses the power of music and storytelling to address topics around growing up.
Songs produced by Zathu’s band use Malawian influences and modern beats to spread memorable and positive messages about friendship. The lyrics of their single, Chete Chete, explore self-expression and discount the belief that men need to appear strong.
“Zathu helps to reduce discrimination among boys and girls. And it also teaches us to be reliable to one another.” Girl, aged 13-15