As part of Omnicom’s continued support of the UN’s Sustainable Development Goal (SDG) #4 – inclusive and quality education for all – the brand announced two new, three-year global partnerships with Girl Effect and Theirworld.

Since the launch of the Common Ground Initiative last year, Omnicom has been simultaneously supporting global and local education programmes while managing several projects with its newest partners to further deliver on the important promise of SDG #4: “inclusive and quality education for all.”

“We are committed to using the creativity, innovation and power of our people and agencies across the globe to help the UN achieve the SDGs,” says John Wren, President and CEO, Omnicom Group, “given our long history supporting educational initiatives, we are honoured to be able to extend our support to two outstanding non-profits who share a similar mission – education for all.”

“When girls have access to a quality education, not only do they rise, but they also lift the economic prospects of their whole community,” says Farah Ramzan Golant, CEO of Girl Effect, “we are grateful to Omnicom because we both believe in the power of branded storytelling: To unleash real change, you need to unlock hearts and minds and enable new behaviours. This is where our two organisations can work collaboratively together to deliver real return on impact.”

Omnicom will be discussing their partnership with Girl Effect and Theirworld as part of a CEO Panel session at The OMD Oasis during the Cannes Lions International Festival of Creativity (June 17-24), in Cannes, France, on Tuesday, June 20 and at a Common Ground reception later that evening. In addition, throughout the week of Cannes Lions Festival there will be an exhibit showcasing the efforts and progress of all Common Ground initiatives in the Palais des Festivals.

You can read the full press release here.

Launching the partnership

Omnicom’s Common Ground partnership with Girl Effect and Theirworld launched June 2017