Springster’s brand identity was created after workshops and research held in Colombia, Nigeria, the Philippines and Pakistan. The identity involved developing the creative proposition ‘it’s in our hands’ to show a new generation of girls taking control of their own futures.
In the past year alone Springster has reached nearly 16m users and is one of Facebook Free Basics’ top five most visited sites. Sheryl Sandberg, COO of Facebook said in a post on the social giant: ‘Springster is special. I’m so inspired by the Girl Effect team for showing us how technology and storytelling can give girls confidence – and drive a new generation of them to take on the world.’
One 15-year-old Philippine user, Eliza, said: ‘I’m really grateful for Springster, because since I heard about it, it helped me understand the things I’m confused about and improve myself.’
The Brand Impact Awards will be presented at a ceremony on September 6.
Learn more about Springster.