Designed with girls, TEGA (Technology Enabled Girl Ambassadors) is Girl Effect’s girl-operated digital research tool, that allows girls to collect real-time insights into the lives of their peers. Girls aged 18-24 are empowered and trained using a bespoke mobile app to become Market Research Society (MRS) qualified researchers and Technology Enabled Girl Ambassadors (TEGAs).
TEGAs collect real-time insights into the lives of their peers and within their own communities that are instantly available for analysis – a unique approach that unlocks the open and honest conversations that occur between girls and women that might otherwise be lost or not included when collecting data in traditional ways. They conduct formative research, test content to ensure relevancy with the target audience and conduct monitoring and evaluation. TEGA integrates technology that can operate in places with poor network connection across multiple languages.