For the past three years, Rahma has been working as a Tech Enabled Girl Ambassador – or TEGA – in Tanzania. TEGA is Girl Effect’s girl-operated digital research tool that allows girls to collect real-time insights into the lives of their peers, via a smartphone.
TEGA empowers and trains adolescent girls aged 18-24 to conduct interviews within their own communities – not just with other girls, but with other community members too.
The programme is designed to upskill and economically empower young women through formal training and payment. Research fits around existing education and employment commitments, and each girl gains an internationally-recognised market research qualification.
For many reasons, girls are often left out of traditional research methodologies and their voices not properly incorporated, or even heard. Through TEGA, young women like Rahma are helping bridge this gender data gap, and have conducted over 25,000 interviews across seven countries, including Tanzania, India, Rwanda, Bangladesh, Malawi, Nigeria and the USA.