Girl Effect CEO Farah Ramzan Golant speaks to London Business School about building brands and riding a digital wave to help young people realise their potential.

Girl Effect’s aim is to inspire more than 350 million people to drive social change and engage 30 million individuals in its work.

Girl Effect has founded locally-rooted youth brands that include country-specific events, magazines and radio shows, encouraging girls in places such as Ethiopia and Rwanda to stay in school, build their confidence and say no to underage marriage.

Read Girl Effect: What social change means, and why it matters on the London Business School website.