We’re expanding to TikTok too. Our research into TikTok’s audience showed that the platform is often considered an inclusive and non-judgemental space, making it the perfect place to talk about sexual health. In August, we launched an eight-week TikTok campaign through our mobile-first brand Springster, in Ghana, Mozambique and South Africa. It aims to increase girls’ knowledge and awareness of sexual and reproductive health and the services they can access, whilst also building their confidence to seek them out.
Faces you know, voices you trust
Young female TikTok content creators and female doctors are the face of our TikTok campaign.
Two of these content creators are young South African twin sisters Lauren and Lara.
With 1.1 million followers and 12 million likes on TikTok, the duo are no strangers to social media. They are fluent in girl-talk and that’s what makes them so approachable.
The pair ask each other questions about sexual health that you can imagine go through the minds of many girls:
“You know what, I’d actually like to know how to take care of my sexual and reproductive health.”
“So what does looking after your sexual health actually mean, do you know?”
The insights, advice and recommendations the doctors give in response are authentic and sincere. This is important – content spreads fast on social media and left unchecked can be dangerous to girls’ health. But sharing safe, factual information from credible sources can help keep girls informed.
Sexual health as self-care
Accessing information about sexual and reproductive health can be an act of self-care. Because when we arm girls with the facts, we empower them to make choices and changes in their lives. And that includes decisions about contraception.
In a COVID-19 world, where 9.5 million women and girls face losing access to contraception and safe abortion services, it’s more important than ever that we reach girls where they are, to make sure they know how to prioritise their sexual health and wellbeing.