Inspired by the campaign, influential women such as Salma Hayek, Maria Sharapova, Bianca Lawson, Jessica BielandDemi Mooreshared #TheGirlEffect message to ensure these stories reach audiences all around the world. At the same time, sharing their own personal examples of surpassing society’s expectations of them.
Tackling the barriers faced by girls – when it comes to their health, bodies, education and futures – has become increasingly urgent. The impact of Covid-19 risks disproportionately impacting girls and young women and threatens to undo a generation of progress towards gender equality. Up to 47 million girls and women could lose access to contraceptives because of the pandemic (UNFPA) and around 20 million secondary school girls have been forced out of the classroom (Malala Fund), leaving them at greater risk of never returning to education, early marriage, pregnancy, malnutrition, and violence.
CEO of Girl Effect, Jessica Posner Odede, said: “The world wasn’t working for girls before 2020, and it definitely isn’t working for them now. So as the world turns its attention to ‘building back equal’, supporting girls matters more than ever before. And the benefits are exponential; arm girls with facts about their health – from vaccines to contraception – and watch girls make healthy choices for their bodies. Give every girl an education and watch her country’s wealth increase. Encourage girls to earn a living and watch them invest it back into their families. #TheGirlEffect campaign is a timely reminder of the potential of girls and women who everyday challenge the limitations placed upon them. A girl should know her place, and it’s anywhere she wants.”