Imagine the world if 600 million girls unlocked their power? *
Girl Effect uses the power of media to unlock the power of girls
The world wasn’t
working for girls before 2020.
It definitely isn’t working now.
#TheGirlEffect
It’s time to put girls in control. When we do, everyone wins.
Because when one girl finds her power to make different choices that change her life, it inspires others to do so too.
She starts a ripple effect that impacts her family, her community, her country.
That’s the Girl Effect.
We reach millions of girls
We reach girls in 20 countries across Africa & Asia. Our media programs - like our TV drama in Ethiopia - reach over 20 million and our digital products - like our AI-powered chatbot called Big Sis - reach 10.8 million.
Communicating to girls in a way that effectively shifts their mindset...is key to creating a positive outcome, and Girl Effect is a trusted partner in making this possible”.
Anuradha Gupta, Deputy CEO, GAVI, the Vaccine Alliance
Here’s the situation: Billions of dollars have been invested in services for girls - from health to education to entrepreneurship. Services they need. Yet millions of girls are not using them. Even when they are free.
Why? Because girls do not see the services as being ‘for them’. From myths about vaccines to only ‘bad girls’ using phones, the messages girls receive from society stand in the way.* Everyone has an opinion about what girls should do.
* Girl Effect and Vodafone Foundation, 2018 Real girls, real lives, connectedThat’s where Girl Effect comes in
It’s time girls had the freedom to be their confident and curious selves.
It’s time to arm girls with the skills to negotiate, and redefine what they are told is possible.
That’s where Girl Effect comes in.
We create content that helps girls make choices and changes in their lives. Igniting their confidence to act differently at a time that can define their future. So every girl can choose to be in control of her body, her health, her learning and livelihood.
It is important to involve young people as they understand their problems like no one else and have ideas for how to solve them. They are curious and confident and capable of doing anything”.
Shweta, 19 year old TEGA, India
CONTENT. CHOICES. CHANGE.
How we work
We build media that girls want, trust and need
We serve girls by
listening to girls
Over 25,000 girl to girl interviews by our Tech Enabled Girl Ambassadors. They inform all we do
We are building
the bridge
Connecting girls on one side to services that help them on the other with partners like Gavi, the Vaccine Alliance
We create content girls
relate to and love
Creating safe spaces, sharing facts, and answering questions about relationships, health, nutrition, education, and more
And it's working...
Over 2.8 million messages about issues including sex and relationships on our chatbots (India and South Africa).
32% more likely to have the first dose of HPV if you have read our magazine versus non-readers (Malawi).
109,000 connections made to vetted sexual and reproductive health information and services (India).
32% more likely to make health food choices having seen our digital nutrition campaign (Indonesia).
What girls are saying about our chatbots
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